Internet marketing is the use of Internet to advertise and market services or products. It is also referred to as e-marketing and online marketing. This approach uses internet in order to create awareness about a service or product in the target market. There are various strategies involved in internet marketing for example email marketing, online video advertising, social network advertising and search engine marketing. Here you will find the brief description of some of the important techniques used in online marketing.

Search Engine Marketing
It involves strategies used by organizations to boost their rankings in search engines results’ pages using unique keyword phrases. Normally, the organizations will research and evaluate results from previous searches and design an appropriate and effective keyword to use to promote their website. It also includes the rewriting of website’s content in order to improve the ranking in the search engine results; and this is known as Search Engine Optimization (SEO). SEO can be done through the use of local SEO that markets an organization through its location. Web users are made aware of the organization’s presence whenever they search for the geographical region in which the organization is in. Thus, it captures customers within the immediate area of its location. Likewise, on-page and off-page search engine optimization strategies may be utilized. For instance, the preferred keyword’s density may be ideal at the website’s home page, whilst others create back-links in third party websites. SEO strategies are much beneficial and better to generate an organic presence in the search results.

Pay Per Click
There are a lot of websites that are ready to sell ad space on their websites to people who have relevant keywords. However, advertisers only pay for impressions resulting in visitors. Nevertheless, PPC is also effective in enhancing an organization’s search engine rankings, creating brand awareness, boosting revenue along with attaining a market share via customers’ mobilization.

Social Media Marketing
Social media sites have become a very important tool in marketing. It works on the basic principle of word of mouth and the result is an earned media and not a paid media. Social websites are used in this strategy in order to make a product or service popular. As the users interact with each other, they spread the information regarding the service or product. The benefit is that the information about the said service or product is spread quickly and much more effectively.

On-line Videos Marketing
On-line videos can be utilized to inform customers as well as create awareness on the availability of a particular product/service. According to SEO specialists, videos are more likely to get better ranking and therefore online videos have become a preferred tool of online marketing.

Paid Search Engine Marketing
This is a strategy in which the search engines allow the businesses to purchase a space within the search results. Usually, willing organizations purchase space in websites with specific keywords, mostly associated with their products/services. Eventually, the popularity of the product/service improves with the sites’ popularity; therefore, the products/services are associated with popular searches.

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