An Internet Marketing strategy simply isn’t complete, without some form of article marketing incorporated within it. This is because article marketing provides a great amount of SEO benefits.

Article Marketing requires you to write numerous articles that are relevant to your niche. These articles should then be spun, so that there are 2 or 3 unique variations of the article as this increases the publication opportunities of the article. Then by using numerous article submission sites, you publish the articles to hundreds of Article Directories.

Article Marketing is not perceived as one of the flashy or glamorous marketing tools, so you don’t see many marketers talk about it these days, which is a shame because article marketing is still one of the best ways to increase the awareness of your business and to make more money online.

Generating a massive influx of online traffic to your website is the fundamental benefit that article marketing provides. This is made possible, due to the writer of the article integrating links into the article, which the reader then clicks, and gets redirected to the website associated with the article.

You may ask the question, how do I get my business listed as a page 1 ranking on the major search engines such as Yahoo. Google and Bing? The answer is fresh and relative content. By creating articles that are published via your website, you are constantly updating the content that is on your site which in turn will be picked up by the many search engines, and will rank you higher than other related sites that doesn’t have as much content as you. It doesn’t take a genius to recognize that the amount of traffic that your website will receive will be noticeably different if your are ranked on page 1 of a search engine.

Why is this?

The fundamental job of the search engines is to deliver the most relevant content to its viewers, and the search engines rank you on your reliability of content. However, this doesn’t mean that you should sacrifice quality of your content just for increases in quantity. The key is to produce high quality content that is unique, original and helps people, maintaining this level of quality is vital.

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