The Market Situation
16.2 million Australians have mobile phones, indicates Bureau of Statistics study. One in three Australians own a smart phone. Making it one of the world leaders in smart phone penetration. Actually, in a recent study, Google found out that the usage of mobile apps and online transaction is most popular in Singapore and then in Melbourne. In another year or so it’s anticipated that more people will access the internet via their mobile phones than through laptops or standard desktop.

This makes it the best time for m-Commerce. Taking benefit of the situation, businesses – whether they are brick and mortar stores or purely online stores – should be going all out to making their mobile platforms robust and paying attention to mobile website to boost their businesses.

The Unused Potential
Regardless of the potential of this market, businesses normally ignore m-Commerce. It appears that the businesses have no idea about the large potential customer base the body of mobile users contain. More than 70% of the businesses in Australia do not have a mobile friendly website.

This oversight seems to have been made by local retail websites also. People access sites on the train or sitting in a cafe, and are more than ever prepared to make purchases on the internet. Nonetheless the current scenario makes it easier to make purchases from some international sites rather than local department stores.

What is the Solution?
A mobile web design needs to be given some serious thought by businesses if they don’t want to lose out on leads. For those that already have an online presence, it’s time to strike out with R&D and discover what it is that customers do on their mobile phones. Are the customers only searching for store locations when they’re online, or are they interested in buying? Based on this information they should be able to design a mobile site that is uncluttered and gives the users just what they want.

Businesses that do not have a web presence should start working on developing an online presence correct now. Businesses should understand that mobile website design is not the same as standard website design.

Further Tips
The biggest mistake that businesses make is that they basically duplicate their website for the smaller mobile platform. A mobile website with too much information can become unwieldy and slow. People may be deterred rather than encouraged to purchase products from this kind of site. You need to understand the customers and provide them a design that suits their needs.

The mobile site should have a landing page with a clear focus and simple interface. The fewer the number of steps between a user’s entry to a mobile website and a transaction, the more will be the number of sales or leads generated.

Google’s Site of Friendship Extended
For those having problems with their web design can take the helping hand that Google has recently extended, as templates for mobile sites at Google Sites. Using this dinky tool, small businesses can now render existing website pages in mobile friendly formats, and utilize templates for landing pages, lead generation, social interaction and e-Commerce. It can be a big help to small businesses that don’t have the resources for a major mobile presence, but would still like to offer their users information like directions, contact details, announcements and other data.

Leave a Reply