Results from a Google survey in 2012, done to evaluate the mobile friendliness of websites, shows the following facts affecting both users and web owners. First, 72 percent of users questioned said that they would return to a website for information just because it was usable on a mobile device. Second around 90 percent of the people used their mobile devices to access websites even though those websites lacked any mobile device optimization. This implies that mobile websites are very critical nowadays. You can use the following tips to create your mobile website design.

1. Pop Ups Are Not Allowed

Most of the browsers on smarts phones are not able to show pop-ups. Such browsers will instead ignore the pop up content or show it instead of the main site content and if this happens, users will get a broken experience on the site.

2. Avoid Flash Content

Most of the web browsers do not have flash support and therefore you must avoid using flash as well. If a website depends on flash content to achieve full functionality, then it will only run on a selected few devices that are capable to support flash. The rest of the mobile user demographic will find absolutely no use of your website. When flash is mandatory for desktop version, place an alternative form of the same information on the site where users who lack flash can access it using a link.

3. Include Whitespace Between Text

The easiest method to make your website usable on all mobile phones is by limiting your content to a single column and including as much space as possible between blocks of content. Scrolling is the easiest thing and most of the users will scroll through your website. While scrolling, white spaces help to differentiate content and tell the visitor when to stop and take action like reading or pressing a button.

4. Do Detailed Testing On Many Devices

It is a common misunderstanding that a generic mobile version is suitable for all kinds of users. Mobile browsers come in several forms and while their browser protocols might remain the same, the capabilities of distinct devices will vary based on processing power and the availability of other functions. To ensure that your mobile website works well for both feature phones and top of the range smartphones, always conduct tests on many different devices across the features spectrum.

5. Provide A Link To The Full Site

Finally, you need to tell users that they are on a mobile version of the site, if that is what you really are using to render the site on mobile devices. You need to give access to the full website with a link. Opt for a responsive mobile website design since it will let them see the same content and options irrespective of the device they use.

You may choose software that automatically renders your websites in a mobile friendly format when users access it with a mobile phone. Alternatively, you can opt to create a separate site and redirect visitors using smartphones and feature phones to it. You will however need to have an agile browser detection tool to make sure that visitors are getting the right version of your site that is optimized for their device. Using a responsive approach in your mobile website design is the best way to keep your website the same and usable on both kinds of devices.

Due to the popularity of smart phones and tablets, a lot of people use these devices to access the Internet. There are hundreds of smartphones available in the market in different price ranges. A lot of new OS for example Bada, Windows phone, and Android have cropped up in the market earlier dominated by Symbian, Apple iOS, and so on. More users will be switching to handier tables as the Samsung Galaxy, Amazon’s Kindle and other devices are upgraded.

Data indicate that half of total searches online are carried out using smartphones. As outlined by Microsoft, by 2015, mobile Internet will surpass the desktop Internet usage. This indicates that the trend is shifting towards tablets and smarthphones, and this is the best time to have your mobile web design in place, if it’s not already up and running.

What Is Mobile Website Design?

Mobile users can access websites with the built-in functions of their mobile phones using mobile optimized website. Mobile website design should be made such that they can be seen on low resolution mobile devices easily without creating clutter. Accessing desktop website on a mobile device is a data intensive task and it can be quite hard. A mobile website design should be such that it enables easy browsing regardless of which mobile device is being used.

Things to remember when developing a mobile website:

* You should select a small and easy to remember URL when you are building a mobile website design. Furthermore, it is advisable to not use Flash, pop ups or java applets.

* Keep the main page free from extra content and links. It can distract user attention from information you would like them to see. This will also assist you in decreasing the load time and the page time for your site.

* Be careful about the font that you select for your website. You shouldn’t use italicized fonts.

Determining All Devices To Customize Your Content

A great website designer will first identify all the cellular devices that can be used to access your website This information will help in customizing the content of mobile website design so that end user experience is seamless and uniform. This information can be gathered using Google analytics.

The Benefits Of Mobile Website Design

* Developing a mobile website will boost the number of visitors to your site. Your sales would increase if you sell services or products. About 68 percent of online orders are placed using mobile devices.

* Mobile web design and its development help in enhancing the brand, products or services much beyond the desktop website into mobile apps, and web apps. Creating a mobile website will mean endless possibilities for your business since the use of smartphones is growing rapidly.

* A good mobile website design provides a totally professional look to your company, and will instill a confidence in your clients mind that you are expanding, keep customers’ requirements in mind, and adapt to the changes.

* Mobile website design allows people to access your website whilst they are on the go hence giving the ease and flexibility of using your website.

The Market Situation 16.2 million Australians have mobile phones, indicates Bureau of Statistics study. One in three Australians own a smart phone. Making it one of the world leaders in smart phone penetration. Actually, in a recent study, Google found out that the usage of mobile apps and online transaction is most popular in Singapore and then in Melbourne. In another year or so it’s anticipated that more people will access the internet via their mobile phones than through laptops or standard desktop.

This makes it the best time for m-Commerce. Taking benefit of the situation, businesses – whether they are brick and mortar stores or purely online stores – should be going all out to making their mobile platforms robust and paying attention to mobile website to boost their businesses.

The Unused Potential Regardless of the potential of this market, businesses normally ignore m-Commerce. It appears that the businesses have no idea about the large potential customer base the body of mobile users contain. More than 70% of the businesses in Australia do not have a mobile friendly website.

This oversight seems to have been made by local retail websites also. People access sites on the train or sitting in a cafe, and are more than ever prepared to make purchases on the internet. Nonetheless the current scenario makes it easier to make purchases from some international sites rather than local department stores.

What is the Solution? A mobile web design needs to be given some serious thought by businesses if they don’t want to lose out on leads. For those that already have an online presence, it’s time to strike out with R&D and discover what it is that customers do on their mobile phones. Are the customers only searching for store locations when they’re online, or are they interested in buying? Based on this information they should be able to design a mobile site that is uncluttered and gives the users just what they want.

Businesses that do not have a web presence should start working on developing an online presence correct now. Businesses should understand that mobile website design is not the same as standard website design.

Further Tips The biggest mistake that businesses make is that they basically duplicate their website for the smaller mobile platform. A mobile website with too much information can become unwieldy and slow. People may be deterred rather than encouraged to purchase products from this kind of site. You need to understand the customers and provide them a design that suits their needs.

The mobile site should have a landing page with a clear focus and simple interface. The fewer the number of steps between a user’s entry to a mobile website and a transaction, the more will be the number of sales or leads generated.

Google’s Site of Friendship Extended For those having problems with their web design can take the helping hand that Google has recently extended, as templates for mobile sites at Google Sites. Using this dinky tool, small businesses can now render existing website pages in mobile friendly formats, and utilize templates for landing pages, lead generation, social interaction and e-Commerce. It can be a big help to small businesses that don’t have the resources for a major mobile presence, but would still like to offer their users information like directions, contact details, announcements and other data.

There is absolutely no doubt that mobile phone usage has lately boosted by leaps and bounds. It is an extremely powerful way of getting close to the clients and develop profitable relationships. With the advancement in modern day technology, it has become very easy to access the Internet from built-in mobile phone applications. Mobile phone marketing can be used for promoting several products. It is an effective means for brand development. By combining your company services and this expanding medium, you will absolutely increase your awareness and subsequent sales.

Mobile web design enables you to design efficient mobile site that will attract plenty of targeted visitors to your site. This will increase your marketing horizon and help you to effortlessly tap into an enormous pool of cell phone users. This may have direct effects on your sales along with conversion volumes allowing your company to expand considerably. Studies have shown that half of all local searches are done through mobile phones and the number is predicted to go up. This has compelled most businesses to develop Internet Marketing to be able to have a maximized range of mobile users.

If you are looking for mobile website designing, there are a few things that you should think about. The principal thing to keep in mind is the size of your web pages. The screen of a mobile phone is certainly different from the screen of a desktop monitor or a laptop. The two screens differ considerably in numerous factors. For that reason, care must be taken when designing a mobile website to ensure it accommodates sufficient content within a small area.

The second critical point is the website content. People are seeking fast information nowadays and thus a specific mobile website layout is important. Your design must be in line with the requirements of your visitors, which prove to be very beneficial. The fundamental part of your content must be properly positioned so it can be seen very easily when users open your website from cell phone browsers. Some users do not like to scroll up and down on the website. They don’t make any effort to explore the business if they find it uninteresting. You need to keep this in mind when you are planning your mobile site. If you are some kind of service company then the USP and the price of your services must be clearly seen on the display along with how people can order your services.

A suitable user interface will certainly attract customers and convert them into sales. You must keep the website design simple. If the website is not easy to navigate or if the website requires a lot of time to load, then the user will go to some other website. The loading time should be as brief as possible. It is vital that the web design services that you choose are able to build a friendly mobile website in line with the requirements of your customers. To boost the loading time of your website, you need to remove large photos and heavy files from the website. The popularity of your website and the interest of users in your website will also increase with personalized functions.

While a mobile website is critical in the current times to improve the presence of your company, it also assists in giving a positive impression in the mind of the visitors. This will make the clients aware that your company embraces the revolutionary technology. A beautiful mobile website design will surely increase your company’s profitability in the long run.