It is quite common to find email marketing techniques being peddled to the general public. There are many courses and books that are released every day, telling you how to make more money from your list with “new” techniques. Anyone that is having a rough time with their email marketing may be interested in what they have to offer. The truth is, though, that usually the only thing you need to do to “reinvigorate” your profits and success is get back to the basics. The better we become at list marketing, the more likely it is that we will forget the very foundational basics that allowed us to become successful. When you need guidance, though, they are where you need to start.

Work on your headlines a bit. These days the spam filters on most email clients is set to a sensitivity setting that borders on the insane. One strategy many email marketers use to get around this issue is to use numbers instead of letters or to spell words wrong. Don’t do it. Keep your subject lines short and to the point. At the same time they also need to be entertaining and descriptive. If your message has a subject line that says “Today I’m Going to Turn You Into a Millionaire”, it’s likely to end up in the spam folder. If you want your email to do better then try something like “Email Newsletter Edition 12: Managing Your Finances for Better Profitability.”

Don’t make the mistake of using PLR content in your emails. Many email marketers attempt to make their messages look better by filling them out with PLR. Your readership is worth more than that. Of course there are slow days where much doesn’t happen. It’s true that creating top notch content that your audience will enjoy and find value in is not easy and is definitely time consuming. It’s perfectly alright! It is better to send fewer emails that are extra valuable than it is to send lots of emails with poor content.

Your readers would rather not be bombarded with mediocre work. You’ll gain their respect much faster if you take the less is more approach.

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Don’t over mail to your list. People that have done this for quite a while recommend sending several emails weekly. You need to send some good content to your subscribers every 2 to 3 days in an email. This is a generally accepted rule. This may not be a good idea at all. Since it is your list, you ought to know what is best to do. You also know what you have sent out to them. It is your audience. You should cater to their every need. You will probably know if it is a good idea, or a bad idea, to send out too many emails to your list – you know them better than anyone else.

Succeeding with email marketing is possible but there are many things that will require your attention and effort. You might have even been successful previously but things just fizzled out. Whatever your reason, never forget that the basics are where the real money can be found.

Don’t get sucked in by shiny tactics or form over substance. Keep applying what worked for you before. You’ll never go wrong with the essentials.