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Spam-free In Email Marketing

August 5, 2011 | Author

Email marketing today is regarded as the easiest and the fastest marketing strategy in obtaining large audiences. It just takes the email lists, perseverance and a lot of patience on the part of the marketers.

One thing a marketer must see to it is for their newsletter or promotions not to be reported as spam as well as for their domain not to be totally blacklisted by their ISPs. If spamming complaints is assigned to your domain, the tendency of the ISP is to refuse all of the mails that come from such domain name.

In 2003, CAN-SPAM Act was adopted in response to the abuse of spam. Spam on this Act is defined as a marketing message marketers sent without permission in the recipient. Penalties are awarded not only to the spammer but also to the companies whose product was advertised within the spam. The positive consequence of this Act is a more careful marketers along with a more scrutinized content of letters.

Email marketers started to address the problem on spam once they realized that the people dislike spam messages. They realized also that even a single spam letter sent would destroy the trust and also the loyalty they work so hard to build. Today they emphasize on asking permission about the first email they delivered to be safe.

Permission is never difficult to get. In exchange for the customer to agree with receiving messages and providing valuable information, you can offer those discounts, a coupon or anything of value. As much as possible refrain from placing “$$$” within the subject or body of the letter sent. People often associate letter with “$$$” throughout as spam.

Many email users today formulated a method to remove spam letters particularly with “$$$” in their accounts right away. They place filters in places like through an anti-spam tool, in their email program directly and at their ISP. These filters automatically remove anything containing “$$$” towards the trash immediately after it reaches their mailbox.

Email users value their privacy whenever possible. They prefer to answer letters that reaches their mailbox if it originates from those known sources. It would be very difficult to penetrate them if it’s the very first time they heard of your company. You need to get their trust first and also the rest will follow.

For the years to come, with technology advancing forward, it becomes easy to spot a spam letter in the not. As long as you are honest with your internet marketing strategy, then expect your customer to see and respond to your mails. See more at Los Angeles SEO services.

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