What is Search Engine Optimization

Search engine optimization, or S.E.O, is an is a collection of methodologies aimed at bettering the visibility of an internet site in search site results through manipulations in a website’s code, structure, and content. Search sites such as Google, Yahoo, and Bing use complex ranking algorithms that analyze sites and ultimately give an internet site a ranking for categorical key terms. These ranking procedures have changed as the web has matured and may continue to become more complicated in the future to provide net users with the most important results according to their search. The latest changes to search site algorithms is to return current and unique content to users.

Content is King When It Comes To Search Engine Optimization

Search engine algorithms have become very intricate and these days it seems that relevant content is the number one way to get your site to the top. Writing content that includes highly searched keyword phrases, that are relevant to the topic of the site, will tend to increase a site’s traffic better than old methods such as hidden text within a site. Updating content often and adding new content to a site frequently will improve search engine rankings tremendously. Search Engine Optimization and PPC

Marketing through SEO has become more and more popular as people have begun spending more time on the internet. Paid search, also known as PPC (pay per click), can return great results, but it can be very costly. One recent report shows that U.S. companies spent over $14 Billion on PPC advertising in 2010.  Organic SEO on the other hand is much less expensive, even free, compared to PPC and provides ‘organic’ traffic to a website through the results returned from a search of certain keywords.  Organic SEO can be carried out in-house or outsourced through a company that knows of the most up to date and effective practices.

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