If you’re a CPA you probably already recognize the relevance of using your website and additional online resources to lure new customers. You already recognize the internet is an enormously competitive marketplace that changes in no time, and to employ it properly as a marketing instrument, it’s crucial to have optimized website content with a high degree of relevance to user searches. This gives high-quality accountant websites additional visibility by ranking them higher in the search engines like Google. Now we’re not going to tell you everything you need to know about SEO, or Search Engine Optimization, but we are going to get you started. First, website SEO changes fast, so if you haven’t been keeping up forget everything you think you know about it.

There was a time not to long ago when it was easy to get a good ranking in the search engines. All you had to do was “stuff” your pages with keywords, you could even hide them as invisible text or on pages that only the search engines could see, and you’d soon find yourself at the very top of the rankings. Well, those days are GONE. It didn’t take long until every fool and his brother was generating spammy content for rankings and in order to deliver decent content the search engines had to get smarter about how they looked at each page.

Still, the appropriate use of keywords within page content is remains vital to the success of well optimized accountant websites. For example, a web page contains two “meta tags” that are still considered very important. Meta tags don’t actually appear on the page, but the search engines see them as “titles” and “descriptions”. Search engines will look at these tags and will consider them against the actual page content to determine a relevance score for the site. In other words, if your page title is “accountant websites in Nashville” but the page is actually about NASCAR the content won’t have any “accountant” or “websites” related keywords and the search engines will know you’re trying to play them. The thinking is that if a headline or title contains optimized words and phrases, it is reasonable to assume the content that follows from those headlines and titles will be on the same topic and therefore will also have a high degree of relevance.

Another type of meta tag, perhaps the most famous, is called the keyword list. Don’t waste your time on it. Most search engines don’t apply any importance to your keyword list, and if any still do they’re not giving it much more than a backwards glance. It can’t hurt to use the tag, but don’t expect any real results from it.

So how does this apply specifically to accountant websites? Well like all businesses before you can start building links you need to get your tags in order. Use your tags. Make sure your page titles and descriptions are honestly descriptive of your page content and give all your important pages (especially your home page) unique tags. You can also boost visibility by referencing your local area frequently–this will capture you a larger share of the people who are searching for CPA websites within your city or region.

On it’s own a website only has so much power, and in order to really do well in the search engines you’ll need help from other sites. That’s why more and more accountant websites are using blogs to boost both readership and rankings.

Blogs support effective websites in two vital ways. For one thing it’s a great way to draw readers. Accountant websites are great tools, but blogs are a lot more dynamic and fun. You can also use your blog to link to your main website, and search engines love that. It will be really good for your rankings to have an active blog full of relevant content linking to your your site. This lets you write calls to action that require the end user to simply click through to your website. And, of course… you’ll entice fresh readers to the site. Readers are prospective customers, so the more readers you capture the more leads you’ll get in time.

Visit Los Angeles SEO services for more information.

Leave a Reply