If you are a professional photographer who’s just about to start running your own business, then one of the most significant issues you deal with is getting prospective clients to locate your site. Although search engine marketing is definitely a solid method, it generally takes some time to get great rankings for reasonably competitive search terms like Los Angeles wedding photography. Therefore if you want quick traffic to your business website, the best choice in the short term will be PPC.

PPC advertising is an online marketing technique in which you only pay for your marketing when an individual clicks on your ads. So basically you set up various group of search terms that you want to focus on. After this you set a top bid price on these search terms and you compete with any other photographers that are also advertising for these keyword groups. If there aren’t many competitors, your cpc will be lower. If the levels of competition are higher you’ll have to pay a bit more for the clicks.

The issue with pay per click advertising for new businesses is they have a tendency to jump right in and begin running their campaigns without mastering a few basic strategies for ensuring you don’t blow your budget before you can land your first client. So here are several suggestions for photographers hoping to use pay per click advertising which should at least give you a slight advantage over some of the other photographers running pay per click marketing campaigns on similar search terms.

The very first thing you should do is try to create small groups of keywords and make individual ad campaigns for each of them. So for instance you could create one campaign to target wedding related phrases and another for portrait photography search terms. This should help you keep things more organized making it easier to track your very best performing search terms and ad campaigns.

After that you should make certain that you test a lot of different adverts. You’ll be surprised at how much difference there can be in the CTR for different ads. The more successful you make your ads, the lower your ad costs will be and thus it is possible to stretch out your ad budget a bit further.

And finally you should ensure that your website landing page is relevant to your ads. If you’re running an advertisement targeting weddings, don’t just direct them to your home page. Instead, direct them instead to a dedicated page about your wedding photography abilities and maybe an exclusive offer created specifically for individuals who have visited your site via your advertisements. This should also assist you to monitor the performance of your adverts and know just how many phone calls you are getting because of your PPC advertising.

So hopefully that helps you get your pay per click marketing off to a strong start. You mustn’t just use PPC marketing to ‘test it out’ and see if it works. You ought to instead view it as a long-term marketing strategy you can call on at any time, and that means you need to constantly be learning more about how it works and improving your own skills as much as you can. Visit Los Angeles SEO services for more information on PPC management.

Leave a Reply