PPC is an abbreviation for Pay-Per-Click advertising, and is one of the most exciting and prolific web traffic methods in Internet Marketing today.

Essentially, PPC management is an in internet advertising model, where advertisers pay the website owner when the ad on their site is clicked.

Search engine pages and social network sites are popular web pages where most pay-per-click advertising takes place. The reason why these types of sites are popular for PPC campaigns is because they generate millions of viewers every single day, thus increasing the possibility of more potential customers seeing the advertisement,

Additionally, it is important that the PPC advertisement is located on pages that embody closely related content and keywords, otherwise the advert is hugely unlikely to reach the types of customer that are likely to purchase. This allows a business the opportunity to advertise to a customer that is actually searching for their niche and is probably willing to buy, this is otherwise known as sponsored match.

PPC advertising can be set up very quickly and provides a great deal of information to measure campaign performance. You only pay for “click-throughs” so it can be a highly cost-effective form of advertising when implemented correctly. In order for your PPC management to be successful, it requires strategic thinking, cutting-edge analysis and persistent management throughout. By continually assessing and adopting your tactics you can ensure that your campaign is optimized; maximizing your return on investment.

Great amounts of time and effort needs to be put into the written element of your PPC advertisement. What it says in the advertisement is the most significant stage of the campaign.

Clearly, the aim of the advert is to attract targeted leads, however you barely have 100 characters to do this in, therefore your ad needs to be compelling in order to attract buyers.

Below are 4 key points that will help you write a great PPC advert:

• Simplicity of your content is vital!
• Don’t use up all of your content allocation with meaningless keywords. Pick the most effect ones and use them.
• If you are targeting a specific geographical location e.g. Paris, then make sure that you specify this.
• If you have a time-related benefit, ensure that you mention it. This will form a sense of pressure on the viewer to buy.

All being well, PPC does pose a possible threat.
Popularity of the keyword that you are using is the fundamental determinant when it comes to cost. The more the keyword is sought after, the higher the cost will be. This could make it near impossible for you to get the targeted terms that would yield the best results for your business.

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