Choosing the right firm for your website development project is a necessary step in your route to profitability. An excellent partner will promote an ingenious and effective process that will ultimately bring about accomplishing the goals you’ve established for the project. How do you raise your odds of choosing the right firm? Over the next few weeks, I’ll be discussing our thoughts in a six step approach.

Step One: What does the website development firm’s own website look like?
Ease of use – Is it easy to navigate the site and discover your ideal information. When you click on hyperlinks, do they go where you should anticipate them to go? Is it convenient to tell what portion of the site you’re in, and is it convenient to get to a different section of the web page?
Design – Is the design clean, uncluttered and attractive to the eye?
Flash or CSS movement – Is it stylish and effective or disturbing and perhaps even aggravating?
Purpose – Is there a clear call to action?
Information hierarchy – When you look at the homepage, is it clear that some information is more vital than other information, or does it all just mix with each other?
Appropriateness of design – Examine the Design Firm’s portfolio. Do all the web pages look akin, or are they obviously custom tailored to the target audience. For instance, a site selling landscape equipment should have a very different design ethos than one selling deluxe sports cars.

Step Two: How is the website development firm’s own web page coded?
To be effective, a impressive design must be combined with legitimate, standards-based markup language. Advantages of legitimate code include:
Your web site will open and load considerably faster due to reduced file size.
Your web site will look sound across all systems (Mac, PC, etc.) and all browsers (Internet Explorer, Firefox, etc.).
Your web site will be easier to maintain (because predictable things happen when we adjust code vs unpredictable), leading to decreased expenses.
Your internet site can evolve as specifications evolve; it won’t become obsolete due to the use of proprietary code.
Your internet site will incorporate accessibility so that the millions of people subject to disabilities will be able to view and use your content.
Your web site will be viewable and usable by all the different user-agents of the Internet (browsers, cell phones, PDAs, screen readers for the blind, and search bots like Google).
Your website will communicate in a manner that is understood by everyone, regardless of what they are using to access the Internet.
Visit Los Angeles SEO services for more information on internet marketing.

 

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